Privacy Policy
Your photos are irreplaceable. Your data is private. Here is exactly how we treat both.
Introduction
This Privacy Policy explains how TributeToMyPet (operated by October Wolf LLC) handles your personal information.
By using our service you agree to these practices. If you don't agree, please don't use the service.
The short version: We collect only what we need to make your book. We don't sell your data, share it with advertisers, or use it for anything you wouldn't expect.
Our Promises
Your personal data and photos are never sold to third parties. Ever.
Your photos are used only to create your book. Nothing else.
We do not share your data with advertisers or ad networks.
Photos are removed from active systems once your order is complete.
Who This Covers
This policy applies to everyone who visits our website, creates a preview, or places an order.
What We Collect
We only collect what we need. Here's what that includes.
When You Upload Photos and Create a Preview
- Your email address - to send your preview link and order updates.
- Your pet's name - used in the book.
- Your pet's photos - used to generate the portraits. See the Your Photos section below.
When You Place an Order
- Shipping name and address - to deliver your book.
- Payment information - processed by our payment provider. We don't store your full card details.
- Order history - what you ordered and when, kept for legal and accounting purposes.
When You Visit Our Website
- Log data - IP address, browser type, pages visited, and visit time. Standard web server logging.
- Device information - operating system, browser, and device type, so the site works correctly for you.
- Usage analytics - anonymised data about how visitors use the site, so we can improve it.
- Cookies - see the Cookie Policy section below.
When You Contact Us
- Your message and any attachments.
- Your email address and name.
- A record of our conversation, kept for customer service.
What We Don't Collect
We don't collect sensitive data like health information or biometric data. We don't build advertising profiles. We don't track you across other websites.
How We Use Your Information
We only use your information for the purposes listed here. Nothing else.
| Purpose | Information Used | Legal Basis |
|---|---|---|
| Generate your portrait preview | Photos, pet name | Performance of service |
| Send your preview link | Email address | Performance of service |
| Process and fulfil your order | Name, address, payment info | Performance of contract |
| Customer support and remake requests | Email, order details, photos | Performance of contract |
| Fraud prevention and security | IP address, payment data | Legitimate interest |
| Improving the service | Anonymised usage analytics | Legitimate interest |
| Legal and accounting obligations | Order records, payment records | Legal obligation |
| Marketing emails (optional) | Email address | Consent (opt-out anytime) |
Marketing
We may occasionally email you about new products or offers. You can unsubscribe at any time. Unsubscribing from marketing won't affect order-related emails.
Reminder Emails
If you provide your email address via our reminder form, we will send you a single follow-up email. Your email is automatically deleted from our reminder system after 90 days.
What We Don't Do
- We don't sell your data.
- We don't share it with advertisers.
- We don't use your photos to train models for other customers.
- We don't build advertising profiles or track you across other sites.
Sharing & Disclosure
We only share your information with people who help us make and deliver your book. We don't sell it or share it with anyone who has no role in your order.
Service Providers
These providers are contractually required to use your data only as we instruct.
- Portrait generation - the systems that create your pet's portraits from your photos.
- Print and fulfilment - our print partner receives your shipping details to produce and send your book.
- Payment processor - handles your payment directly. We only receive confirmation, not your full card details.
- Email service - sends your preview link, order confirmations, and shipping updates.
- Hosting - the servers that keep the website running.
- Analytics - receives anonymised usage data only. No personal data or photos.
Legal Requirements
We may share your information if required by law or court order. We'll try to notify you first where we can.
Business Transfers
If the business is sold or merged, your information may transfer as part of that. We'll notify you and make sure the new owner protects your data at least as well as we do.
Protection of Rights
We may share information to protect against fraud, security incidents, or threats to safety.
Your Photos
We know your pet's photos may be irreplaceable. We treat them accordingly.
How We Use Them
Your photos are used only to create your pet's portrait book. We study them to capture your pet's unique characteristics so the portraits look like your animal, not a generic one.
What We Don't Do
- We don't use your photos to train models for other customers.
- We don't share them publicly or use them in marketing without your consent.
- We don't sell your photos.
- We don't use them for anything other than making your book.
Storage and Deletion
Photos are stored on encrypted servers during the order process. After your order is complete and the remake window has passed (typically 28 days), photos are deleted from active systems.
Backups may keep copies for up to 90 additional days as part of standard infrastructure. These aren't accessible for operational use.
Testimonials
We'll never feature your book in our marketing without your written consent. If you've consented and change your mind, just contact us and we'll remove it.
Data Retention
We keep your data only as long as we need it. Here are our standard retention periods.
| Data Type | Retention Period | Reason |
|---|---|---|
| Pet photos (active) | 1 year | Needed to generate book and support remake requests |
| Email address | Duration of relationship + 12 months | Order support and optional marketing |
| Shipping address | Duration of relationship + 12 months | Order history and support |
| Order records | 7 years from order date | Legal and accounting obligations |
| Payment records | 7 years from transaction date | Legal and accounting obligations |
| Customer service correspondence | 1 year | Dispute resolution and service improvement |
| Website log data | 3 years | Security and performance monitoring |
| Analytics data (anonymised) | 3 years | Service improvement |
If we're legally required to keep data longer, it's stored in restricted archives and not used for anything else.
Security
We take security seriously, especially given that the photos you upload are often irreplaceable.
What We Do
- Encryption in transit - all data uses HTTPS between your browser and our servers.
- Encryption at rest - photos and personal data are stored on encrypted infrastructure.
- Access controls - only staff and systems that need access have it. Access is logged.
- Payment security - payments are handled by PCI-DSS compliant systems. We don't store card numbers.
- Regular reviews - we review and update our security practices as needed.
No Guarantees
No system is 100% secure. We use industry-standard protections, but we can't guarantee absolute security.
If Something Goes Wrong
If there's a data breach that affects you, we'll notify you and any relevant authorities without delay. We'll tell you what happened and what we're doing about it.
Found a Problem?
If you spot a security issue, please contact us immediately. We take all reports seriously.
Your Rights
You have rights over your data. We honour these regardless of where you live.
For All Customers
- Access - request a copy of your data.
- Correction - ask us to fix inaccurate data.
- Deletion - ask us to delete your data. We will, unless legally required to keep it.
- Opt out of marketing - unsubscribe anytime without affecting your service.
- Withdraw consent - if we process data based on your consent, you can withdraw it anytime.
EEA and UK Residents
Under GDPR you also have the right to restrict processing, request data portability, object to processing, and lodge a complaint with your local data protection authority.
California Residents
Under CCPA/CPRA you have additional rights including the right to know what's collected, delete your data, and opt out of data sales (we don't sell data).
How to Exercise Your Rights
Contact us using the details in the Contact section. We'll respond within 30 days. We may need to verify your identity first. No fee for reasonable requests.
Cookie Policy
Cookies are small files stored on your device that help the site work and help us understand how people use it.
Essential Cookies
Required for the site to work. These keep your session active and protect against security threats.
Analytics Cookies
Help us understand how visitors use the site so we can improve it. These don't identify you personally and aren't used for advertising.
Functional Cookies
Remember your preferences between visits, like your progress through the upload flow.
No Advertising Cookies
We don't use advertising or tracking cookies. We don't track you across other websites.
Managing Cookies
You can control non-essential cookies through your browser settings. Disabling analytics cookies won't affect your ability to use the site.
Cookie Lifespans
| Type | Typical Lifespan |
|---|---|
| Session cookies (essential) | Deleted when you close your browser |
| Security cookies | Up to 24 hours |
| Analytics cookies | Up to 24 months |
| Functional preference cookies | Up to 12 months |
International Data Transfers
We operate from the United States. If you're outside the US, your data may be transferred to and processed in the US or countries where our service providers operate. We ensure appropriate safeguards are in place.
EEA and UK Residents
For transfers outside the EEA/UK, we use Standard Contractual Clauses or equivalent mechanisms. Contact us if you'd like more details.
Legal Basis (EEA and UK)
- Contract - generating your book and fulfilling your order.
- Legitimate interests - analytics, fraud prevention, and security.
- Legal obligation - keeping order and payment records as required by law.
- Consent - marketing emails and non-essential cookies.
Children's Privacy
Our service is for adults (18+). We don't knowingly collect information from children.
If we discover we've collected data from someone under 18, we'll delete it promptly. If you believe we hold a child's information, please contact us immediately.
Policy Changes
We may update this policy from time to time. When we do, we'll update the "Last Updated" date at the top of this page.
For significant changes that affect how we handle your data, we'll email you at least 30 days before they take effect. For minor corrections or clarifications, we'll update the page without individual notification.
Continuing to use the service after changes take effect means you accept the updated policy. If you disagree, you can stop using the service and request deletion of your data.
Contact Us
Questions about this policy, your data, or anything else? Get in touch. We typically respond within 2 business days.
Email:
- Help Centre: tributetomypet.com/faq
- Operator: October Wolf LLC, United States
EEA residents can also lodge a complaint with their national data protection authority, though we'd always prefer the chance to help directly first.